Marketing. Media Relations. Storytelling. Brand Elevation.
Hands-on senior-level marketing communications strategy + execution.
Specializing in food, wellness and consumer technology PR, with a sweet spot for mission-led brands and entrepreneurs.
let's do this.
BRAND STRATEGY AND AWARENESS
Marketing communications annual plan development
Mission/social impact marketing
Product and brand launches
Consumer/business media relations
Integrated 360 campaign planning
Tradeshow and event execution
INFLUENCER MARKETING AND CONTENT DEVELOPMENT
Influencer relations (social media, bloggers, RDs, wellness experts)
Internal/external advisory board curation
Native content partnerships
Social media content strategy
Website content development
EXECUTIVE THOUGHT LEADERSHIP
Corporate and individual awards programs
In-house review of marketing org structure
Interim in-house management support
nice to meet you.
Hi. I’m Ami Hamilton. I started Avenue Communications after running communications in-house at Plum Organics, one of the nation's top organic baby food brands, and at PR agencies including Access Communications (subsidiary of Ketchum Public Relations). I know what it’s like to be on both sides of the table. I’m a foodie. I’m passionate about better-for-you products. And I’m a mom.
Over the past 17+ years, I’ve partnered with iconic brands including Plum Organics, LUNA Bar, Safeway and Toshiba. From parenting to nutrition to consumer gadgets, I’ve told a lot of stories and launched a lot of products. What drives me is working for brands that have purpose.
Throughout my career, I’ve built highly curated networks and internal boards of advisors ranging from registered dietitians and doctors to parenting experts and lifestyle influencers. I’ve secured coverage for executives, brands and products in a variety of broadcast, online and print media outlets including The New York Times, Shape, Parents, Good Morning America, Us Weekly and Fast Company. I’ve led brands through multiple crises with non-government organizations (NGOs), legal cases and more.
I love widening the lens of traditional PR. A good story should be told through a variety of channels and vehicles from earned media to owned media to influencer marketing. They are all different avenues, if you will, to tell your story. It’s the merging of those avenues + stories that gets me excited and helps produce the best results for my clients.